Cookie Policy.
How we use cookies and how you can control them.
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, phone) when you visit a website. They help the website remember your preferences, understand how you use the site, and improve your browsing experience.
This policy explains what cookies we use, why we use them, and how you can control them. It covers both cookies and similar technologies (such as tracking pixels and scripts) as defined under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
2. Cookies we use
| Cookie / provider | Type | Purpose | Duration |
|---|---|---|---|
| iprecious-cookie | Essential | Stores your cookie consent preference | 12 months |
| PHPSESSID | Essential | Maintains session state during form submissions | Session |
| _ga / _ga_<ID> | Analytics | Google Analytics — distinguishes unique users and tracks site usage (anonymised IP) | 26 months |
| _gid | Analytics | Google Analytics — stores and counts page views | 24 hours |
| _gat_gtag_<ID> | Analytics | Google Analytics — throttles request rate | 1 minute |
3. How we use cookies
- Essential cookies (strictly necessary): Required for the website to function properly — navigation, form submissions, and storing your cookie preferences. These do not require your consent under PECR regulation 6(1)(a).
- Analytics cookies: Help us understand how visitors use our site so we can improve it. We use Google Analytics 4 with IP anonymisation enabled. These cookies only set after you give consent via our cookie banner.
For more detail about how Google processes analytics data, see Google's partner data protection terms. For full details of how we handle your personal data, see our Privacy Policy.
4. Third-party cookies
We use Google Analytics (provided by Google Ireland Ltd), which may set the cookies listed above. Google may transfer anonymised data to its servers in the United States under the UK International Data Transfer Agreement. We do not control the cookies set by Google — please refer to Google's Privacy Policy for further details.
We do not currently use any other third-party cookies, tracking pixels, or social media widgets that set cookies.
5. Your consent
When you first visit our website, a cookie banner appears asking you to accept or decline non-essential cookies. By clicking “Accept”, you give your freely given, specific, informed consent to the setting of analytics cookies as described above.
We do not set any non-essential cookies until you have given consent. Essential cookies are set automatically because they are strictly necessary for the site to work.
Consent is recorded in a cookie on your device so we remember your choice on future visits. You can change your mind at any time (see section 6 below).
6. Managing and withdrawing consent
You can control and withdraw your consent at any time:
- Withdraw consent: clear your cookies using your browser settings — the cookie banner will reappear on your next visit, allowing you to make a new choice.
- Browser controls: Most browsers allow you to view, block, or delete cookies. The links below explain how for common browsers:
- Google Analytics opt-out: You can install the Google Analytics opt-out browser add-on to prevent analytics data from being sent to Google.
Please note that blocking all cookies may affect the functionality of this and other websites.
7. Changes to this policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or in relevant legislation (including the Data (Use and Access) Act 2025 and updated PECR guidance). Any changes will be posted on this page with an updated date.
8. Contact
If you have questions about our use of cookies or this policy, contact us at info@iprecious.co.uk.
Last updated: 3 July 2026. This policy is reviewed annually or when our cookie usage changes.